When I arrived at Concord Academy, one of the projects I began was to refresh the school’s visual identity. One aspect of that was to reintroduce the school’s mascot, the chameleon. First introduced in the late 1920’s as one of the academy’s early art and literary magazines, the chameleon has been with Concord Academy for more than eighty years. It’s understood as a sign of adaptabiltiy in a changing world.
To reintroduce it, I had a costume custom made, which we introduced at a morning announcements. The reaction by students was incredible: they applauded and cheered thunderously. Since then, we have staged photoshoots, and let kids use it at athletic events and elsewhere. It’s been embraced, which is wonderful.
Here are some photos of the chameleon in action. Photos courtesy of Cole + Kiera.
