by Ben Carmichael | Apr 15, 2014 | Environment, Video
I’ve written before about how video is king. More and more that’s true. But for many — especially in non-profits — it’s also intimidating. For one, nonprofits often don’t have the in-house expertise to concept, shoot, and edit...
by Ben Carmichael | Nov 2, 2013 | Environment, Portfolio
While I was at CLF, I worked on this infographic showing the decline of atlantic cod stocks. The problem with declining marine fish stocks is that they’re out of sight, out of mind — even more so than freshwater fish. I was proud of this piece, and happy...
by Ben Carmichael | Oct 2, 2013 | Environment, Portfolio
One of the themes of working in communications at an environmental nonprofit is the need to make visible what is otherwise hidden: climate change, species decline and, in this case, natural gas leaks. Below is the infographic I developed for CLF’s energy team...
by Ben Carmichael | May 15, 2013 | Environment, Video
Anyone who knows me knows I am a big advocate of saying “Thank you.” I say it to bus drivers. I say it to friends. I say it in cards, in words, in texts and status updates. I say it compulsively — but I also say it with a purpose. When it comes to...
by Ben Carmichael | Apr 19, 2013 | Environment, Video
Content, as the saying goes, is king. But these days, it might be more accurate to say that video is king. Google has promoted it in their search results. Stats show that people engage with and share video widely. Meanwhile, it seems like almost every company,...
by Ben Carmichael | Dec 7, 2012 | Environment, Video
At CLF I’ve been working on more and more video. It’s been great, for many reasons. Not only do I love working in video, but it’s satisfying to work in a medium that can so powerfully convey our messages. With environmental issues so often being...
