In looking to students for content, we found inspiration in a talk given by a senior about the differences in the stereotypes of a geek versus a nerd. He was, himself, a self-professed nerd — and proud of it. In designing this infographic, we worked with Rodrigo Calderon, a really talented designer I had worked with before, to create a beautiful infographic / illustration. The idea was to help students, and people, own their labels, not be ashamed by them. From the reception this piece has received, I’m confident in the results.
